If you’re comparing LoKation vs. Easy Realty, you’re probably already questioning the traditional real estate brokerage model.
That’s a good place to start.
Both LoKation and Easy Realty offer Florida real estate agents a 100% commission brokerage alternative to the traditional model in which agents surrender a percentage of every commission they earn. But 100% commission is only part of the equation.
The better question is:
What does it actually cost to belong to the brokerage, what do you receive in return, and how well does the model fit the way you actually conduct your real estate business?
That is where the differences become much more interesting.
LoKation has grown into a substantial Florida real estate brokerage. Its current Florida recruiting site says it has approximately 4,200 Florida agents, offers 100% commission, integrated technology, training, brokerage support and affiliated mortgage, title and insurance services.
Easy Realty approaches the same fundamental problem from a different direction: 100% commission, no monthly agent fees, no annual agent fees, no E&O fee charged to agents, no minimum production requirement, MLS optionality and fanatical agent support.
If you’re currently researching LoKation, already affiliated with LoKation, or simply looking for the best 100% commission brokerage in Florida, here’s the comparison worth making.
First, Let’s Give LoKation Credit
LoKation isn’t a traditional commission-split brokerage.
That’s important.
According to LoKation’s current published Florida information, its model is built around 100% commission, agent support, training, technology and relatively low overhead.
LoKation says Florida agents have access to:
- 100% commission
- Broker and leadership support
- Live coaching and on-demand education
- Marketing tools
- CRM
- E-signature and transaction-management systems
- Integrated mortgage, title and insurance services
- A large Florida agent community
Its Florida recruiting site currently says approximately 4,200 Florida agents are part of the company.
That’s substantial.
And frankly, if you joined LoKation because you didn’t want to give 20%, 30% or 50% of your commission to a traditional brokerage, we agree with the thinking that probably brought you there.
The question isn’t whether the 100% commission model makes sense.
We believe it does.
The question is whether your current version of the 100% commission model is still the best version available for your business.
If you want a broader primer before comparing the two companies, read Is a 100% Commission Brokerage Right for You?.
LoKation’s Current Florida Fee Structure
LoKation currently publishes two primary agent plans: Blue and Silver.
LoKation Blue Plan
LoKation describes Blue as its plan for full-time agents closing three or more transaction sides annually.
Its published pricing currently lists:
$99 per month
$199 to get started, including the first month
$99 per sales transaction
$99 per rental transaction
$50 quarterly compliance fee in Florida
100% commission
So while the headline is 100% commission, there are recurring and transaction-based brokerage costs.
LoKation Silver Plan
LoKation describes Silver as its pay-as-you-close option for newer, lower-volume or part-time agents.
Its currently published pricing lists:
$0 monthly fee
$199 to get started, including the first year
$499 per sale transaction side
$99 per rental transaction
$99 annual fee
$50 quarterly compliance fee in Florida
100% commission
That distinction matters because“100% commission” doesn’t necessarily mean “no brokerage fees.”
That’s true across the industry, not just at LoKation.
In fact, we recently explored the larger question in When Did Paying Your Brokerage Become Normal?.
Agents have become so accustomed to monthly fees, annual fees, E&O charges, technology fees, compliance fees and other recurring costs that we often discuss the commission split without asking the more fundamental question:
What am I paying my brokerage in total?
Easy Realty Uses a Different Economic Model
Easy Realty is also a 100% commission Florida real estate brokerage, but our philosophy is different.
Our basic premise is simple:
You shouldn’t have to pay us simply because your real estate license is affiliated with our brokerage.
That means:
No monthly agent fee.
No annual agent fee.
No sign-up fee.
No separate E&O fee charged to the agent.
No minimum production requirement.
And, of course:
100% commission.
Easy Realty uses a transaction-based brokerage model, so the brokerage earns its transaction fee when business actually closes.
That’s the philosophical difference.
If you close nothing, we don’t believe simply maintaining your affiliation should become another monthly subscription.
We explore the philosophy in much greater depth in Florida Real Estate Brokerage With No Agent Fees.
LoKation vs. Easy Realty: The Basic Fee Comparison
Here’s the simplest way to understand the structural difference.
| Cost | LoKation Blue | LoKation Silver | Easy Realty |
|---|---|---|---|
| Commission | 100% | 100% | 100% |
| Monthly brokerage fee | $99 | $0 | $0 |
| Annual brokerage fee | Not separately listed | $99 | $0 |
| Startup cost | $199 incl. first month | $199 incl. first year | $0 |
| Florida compliance fee | $50 quarterly | $50 quarterly | No separate compliance fee |
| Sales transaction charge | $99 | $499 per side | $495 per closed transaction |
| Minimum production | Plan intended for 3+ sides | Designed for 1–2 sides/newer agents | None |
These are different economic models, and being intellectually honest about that matters.
LoKation Blue can become economically attractive to a productive agent precisely because the per-transaction charge is low.
Easy Realty’s advantage is different.
Our model eliminates the recurring brokerage charges that continue accumulating whether or not an agent closes anything.
That distinction can be especially significant for part-time agents, low-volume agents, referral-driven agents, agents between transactions, agents who maintain their license alongside another career and agents who simply dislike recurring overhead.
If that sounds like you, read our complete guide to the best real estate brokerage in Florida for part-time agents.
The Zero-Transaction Test
Here’s one of our favorite ways to evaluate a brokerage.
Ask:
What does my brokerage cost me if I close absolutely nothing this year?
It’s an uncomfortable question because real estate income isn’t guaranteed.
There can be an excellent year followed by a slow year. An agent can take time away from the business. Life happens. Markets change.
Under a recurring-fee model, the brokerage bill doesn’t necessarily stop simply because the commissions stop.
That’s why we believe the zero-transaction test deserves far more attention.
At Easy Realty, there are no monthly or annual agent fees just for remaining affiliated with the brokerage.
You can explore that model in Florida Real Estate Brokerage With No Monthly Fees.
And if you’re worried about paying simply to move your license, read Florida Real Estate Brokerage With No Fees to Join.
But Here’s the Honest Part: High Production Changes the Math
We could write an article pretending Easy Realty’s dollar cost is automatically lower for every conceivable agent.
It isn’t.
And you should be suspicious of any brokerage comparison that manipulates the numbers to make its preferred company win every scenario.
Consider a productive agent using LoKation’s Blue Plan.
That agent pays recurring charges, but LoKation publishes a comparatively low $99 sales transaction charge on that plan.
As production rises, that can make LoKation Blue financially attractive based strictly on published brokerage charges.
So if all you’re asking is:
“Which brokerage results in the lowest brokerage charges at my exact number of annual transaction sides?”
Do the math.
Seriously.
We want agents evaluating Easy Realty to make an informed business decision, not respond to a sales pitch.
But brokerage selection involves considerably more than one transaction fee.
Ask about:
- Monthly charges
- Annual charges
- Startup fees
- E&O charges
- Compliance fees
- Technology requirements
- MLS requirements
- Association requirements
- Production requirements
- Broker access
- Transaction support
- Training
- Technology
- Choice
- Responsiveness
- What happens when you aren’t producing
Our Practical Checklist for Evaluating Any Brokerage Offer provides a much broader framework.
The Bigger Difference May Be Choice
This is where Easy Realty’s model becomes especially interesting.
We don’t believe every real estate agent operates the same business.
A full-time listing agent doing dozens of transactions annually has different needs from a licensed investor.
A part-time agent has different needs from a team leader.
An agent working primarily through referrals has different needs from someone who lists properties every week.
And an agent who doesn’t require MLS access shouldn’t necessarily be forced into the exact same operating model as one who does.
Easy Realty therefore gives agents substantially more flexibility in structuring their business.
MLS Participation Is Optional at Easy Realty
This is one of the most important differences prospective agents should investigate when comparing brokerages.
At Easy Realty, MLS participation is optional.
An agent who needs MLS access can participate in the appropriate MLS structure available through the brokerage.
An agent whose business model does not require MLS participation is not forced to incur that expense simply because other agents use it.
That’s particularly relevant for:
- Referral-focused agents
- Investors
- Property managers
- Part-time agents
- Agents serving their own sphere
- Agents who primarily work off-market opportunities
- Agents maintaining an active license while pursuing other businesses
Our detailed guide, What Does MLS Optional Mean?, explains the concept.
You can also read Life as a Real Estate Agent Without MLS Membership for a practical look at how an agent can operate under a different model.
If you’re considering LoKation, ask them directly what MLS and association memberships would be required for you based on your location and business model.
We don’t want to make that determination on LoKation’s behalf. Get their current requirements in writing and compare them with your Easy Realty options.
Don’t Confuse a Real Estate License With REALTOR® Membership
This is another area where brokerage structure matters.
Holding a Florida real estate license and being a REALTOR® are not the same thing.
REALTOR® is a membership designation associated with the National Association of REALTORS®. It isn’t the name of the Florida professional license.
We’ve written extensively about the distinction in REALTOR® Is Not a Real Estate Agent.
Easy Realty gives Florida agents an alternative path for those who don’t want REALTOR® association membership to be a prerequisite for brokerage affiliation.
Read You Can Be an Active Real Estate Agent Without Joining NAR for the deeper explanation.
For agents questioning the entire structure, What Is a Non-NAR Brokerage? explains the model.
That can represent a significant philosophical difference between two otherwise modern brokerages.
What About Technology?
This is an area where LoKation deserves credit.
LoKation currently promotes an integrated system containing marketing, CRM, e-signature and transaction management. It positions this as one ecosystem rather than requiring agents to assemble numerous third-party subscriptions.
That’s a perfectly legitimate value proposition.
Easy Realty makes a different bet.
We don’t believe every agent needs the same technology stack.
Some agents love one CRM. Others already have another.
Some run highly sophisticated marketing operations. Others generate nearly all of their business from relationships.
Some want automation.
Some just want somebody to answer the damn phone when a transaction gets complicated.
That’s why we’ve deliberately built around choice plus support, rather than requiring agents to justify recurring brokerage costs based upon a bundle of software they may or may not use.
Read Why More Choice Creates More Value for Agents for more on that philosophy.
Support Matters More Than a Software Bundle
We feel very strongly about this one.
Real estate agents don’t usually get into trouble because they lack another dashboard.
They get into trouble because it’s 6:17 on a Friday evening, something unexpected just happened in a transaction, their client wants an answer and the agent needs help.
That’s where brokerage support becomes real.
Easy Realty has built its operating model around what we call Fanatical Agent Support.
That includes the Easy Realty Agent Hub, EasyBot, support resources, brokerage guidance, education and multiple ways for our agents to find answers when they need them.
Take a detailed look inside The Easy Realty Agent Hub: The Home of Fanatical Support.
Or read Florida Real Estate Agents Don’t Need More Software. They Need Answers..
And if you want to understand the support philosophy itself, read Easy Realty: The Home of Fanatical Agent Support.
Again, LoKation also advertises broker and agent support. This isn’t an argument that support doesn’t exist there.
It’s an invitation to compare how support actually works at both companies.
Ask both brokerages:
Who do I contact when something goes wrong?
How do I contact them?
What happens outside conventional business hours?
Where do I find answers to routine questions?
What resources exist for more complicated questions?
What happens when technology can’t answer my question?
Those questions reveal considerably more than the word support on a recruiting page.
What About New Agents?
LoKation specifically describes its Silver Plan as appropriate for newer agents and promotes training, coaching, support and technology.
That’s worth considering.
Easy Realty also welcomes new Florida agents, but our approach combines 100% commission with extensive educational resources and brokerage support without recurring agent fees.
We’ve written an entire guide for agents at this stage of their careers: Best Brokerage for New Real Estate Agents.
The biggest mistake a new agent can make isn’t necessarily choosing the brokerage with the wrong logo.
It’s choosing a brokerage based solely on the commission headline while ignoring what it costs to remain there before consistent commission income begins.
What About Part-Time or Low-Volume Agents?
This might be the most obvious group that should compare the two models carefully.
LoKation itself recognizes that low-volume agents have different economics. That’s why the company offers Silver rather than requiring everyone to pay $99 monthly.
Easy Realty takes that principle further:
No monthly fee. No annual agent fee. No minimum production.
If you don’t close, you’re not paying Easy Realty merely to remain affiliated.
That makes the comparison particularly relevant for agents who:
- Close one or two deals annually
- Maintain their license for family and personal transactions
- Generate occasional referrals
- Have another full-time profession
- Are returning to real estate after time away
- Are winding down production
- Don’t want to park or downgrade their license
Before moving into referral-only status, read The Smart Alternative to Parking Your License for Low-Volume Agents.
What About E&O?
Don’t overlook errors and omissions insurance when comparing brokerage costs.
Brokerages can structure E&O costs differently, and the headline commission percentage doesn’t tell you whether E&O produces another charge.
Easy Realty does not charge agents a separate E&O fee.
If you’re comparing brokerages, ask specifically:
Is E&O included?
Is there an annual E&O charge?
Is there an E&O deduction at closing?
Is there a deductible or additional agent responsibility if a claim occurs?
This is one reason we recommend looking beyond the phrase “100% commission.”
Read The E&O Fee: Real Estate’s Most Accepted Junk Fee for our broader view on the subject.
The Real Question Isn’t LoKation vs. Easy Realty
Ultimately, choosing between LoKation and Easy Realty isn’t really about which company has the better recruiting page.
It’s about the business you’re trying to build.
LoKation has clearly built a successful alternative to the traditional split brokerage. Thousands of Florida agents have chosen it, and its 100% commission model deserves to be evaluated seriously.
Easy Realty simply asks agents to take the analysis one step further.
If you’re already willing to challenge the traditional commission split, why stop there?
Why not question:
Monthly brokerage fees?
Annual brokerage fees?
Compliance fees?
Mandatory technology?
Mandatory MLS participation?
Mandatory association structures?
Minimum production requirements?
Every other expense that has somehow become “normal” simply because the industry has always done it that way?
That’s exactly the question behind When Did Paying Your Brokerage Become Normal?.
Already at LoKation? This Isn’t an Attack on Your Brokerage
Actually, if you’re already a LoKation agent, we suspect we agree on quite a lot.
You probably already understand the appeal of:
100% commission.
Independence.
Keeping control of your business.
Avoiding traditional commission splits.
Using technology to operate more efficiently.
You may not need convincing that the old brokerage model can be improved.
You already made that decision.
The only question we’re asking is:
Is the brokerage model you chose then still the best economic and operational fit for the business you run today?
Brokerages evolve.
Technology evolves.
MLS rules evolve.
Agent businesses evolve.
And competitors evolve.
There’s nothing disloyal about periodically examining one of the largest expenses and most important relationships in your real estate business.
If you’ve been considering a move, start with Thinking About Switching Brokerages? Read This First.
Then read How to Switch Brokerages Without Losing Momentum.
The Easy Realty Proposition
Our proposition is intentionally simple:
100% commission.
No monthly agent fees.
No annual agent fees.
No E&O fee charged to agents.
No minimum production.
MLS optional.
Fanatical agent support.
Not because every other brokerage is wrong.
Because we believe agents deserve another choice.
And that’s probably the most important message in this entire LoKation vs. Easy Realty comparison:
If you chose a 100% commission brokerage because you believed there was a better alternative to the traditional brokerage model, keep asking questions.
The industry didn’t stop evolving when 100% commission arrived.
Neither should your brokerage.
Frequently Asked Questions About LoKation vs. Easy Realty
Is LoKation a 100% commission brokerage?
Yes. LoKation currently describes itself as a 100% commission brokerage and publishes Blue and Silver agent plans. However, 100% commission does not mean there are no brokerage charges. Its published plans contain various monthly, annual, transaction, startup and compliance charges depending upon the plan selected.
For more context on the model itself, read Is a 100% Commission Brokerage Right for You?.
How much does LoKation charge Florida agents?
LoKation’s currently published Blue Plan is $99 per month, with $199 to get started, $99 per sales transaction and a Florida quarterly compliance fee of $50.
Its Silver Plan is published at $0 per month, $199 to get started, $499 per sale transaction side, a $99 annual fee and a $50 quarterly Florida compliance fee.
Agents should confirm current pricing directly with LoKation before making a brokerage decision because fee structures can change.
Does Easy Realty charge monthly fees?
No. Easy Realty does not charge its agents a monthly brokerage fee.
Read Florida Real Estate Brokerage With No Monthly Fees for the full explanation.
Does Easy Realty charge an annual agent fee?
No. Easy Realty does not charge agents an annual brokerage fee simply for remaining affiliated.
Does Easy Realty charge a fee to join?
No.
Learn more at Florida Real Estate Brokerage With No Fees to Join.
Does Easy Realty offer 100% commission?
Yes. Easy Realty operates a 100% commission model with a transaction-based brokerage fee.
Read Keep 100% Commission With Easy Realty for more about the model.
Does Easy Realty charge agents an E&O fee?
No. Easy Realty does not charge agents a separate E&O fee.
Our deeper discussion is available in The E&O Fee: Real Estate’s Most Accepted Junk Fee.
Does Easy Realty require minimum production?
No. There is no minimum production requirement simply to remain affiliated with Easy Realty.
That can make the model particularly attractive to part-time Florida real estate agents and low-volume professionals.
Is MLS membership required at Easy Realty?
No. Easy Realty is MLS optional.
Agents whose businesses require MLS participation can choose the appropriate MLS path available to them, while agents who don’t require MLS access aren’t forced to subscribe simply to maintain their brokerage affiliation.
Read Florida Real Estate Brokerage Where MLS Is Optional for details.
Is Easy Realty a non-REALTOR brokerage?
Easy Realty’s structure gives agents options that do not require REALTOR® membership as a condition of brokerage affiliation.
If you’re unfamiliar with the distinction between being state-licensed and being a REALTOR® association member, start with REALTOR® Is Not a Real Estate Agent.
Is Easy Realty cheaper than LoKation?
It depends on your production and which LoKation plan you select.
That’s the honest answer.
Easy Realty eliminates recurring monthly and annual agent fees, while LoKation Blue combines recurring charges with a relatively low $99 sales transaction fee. Therefore, annual transaction volume materially affects the comparison.
Don’t choose either brokerage based on one headline number. Calculate your actual annual cost.
Is Easy Realty a good LoKation alternative in Florida?
For an agent seeking 100% commission, no monthly agent fee, no annual agent fee, MLS optionality, no minimum production and strong brokerage support, Easy Realty is a clear alternative worth comparing.
The deciding factor should be which model actually fits your business.
I’m already a LoKation agent. Can I switch to Easy Realty?
Florida agents can change brokerage affiliations, but any agent contemplating a move should first review existing agreements, listings, pending transactions, commission arrangements and other obligations associated with the current brokerage.
Our guide How to Switch Brokerages Without Losing Momentum is a good place to start.
Before You Choose Your Next Brokerage, Ask One More Question
There’s no shortage of Florida brokerages promising agents better economics.
Some offer commission caps.
Some offer 100% commission.
Some bundle technology.
Some compete primarily on transaction fees.
Some compete on brand.
The question isn’t merely:
“Who gives me 100% commission?”
The more useful question is:
“Which brokerage gives me the economics, freedom, support and operating model that best fits the business I actually want to run?”
LoKation helped prove that thousands of Florida agents are willing to question the traditional commission-split model.
Easy Realty believes it’s time to take that questioning further.
No agent fees. Better support. Better economics.
If that sounds like the brokerage model you’ve been looking for, perhaps it’s time to take a closer look at Easy Realty.
